OpenAI is bringing companies inside ChatGPT. The Verge reports a beta suite of business features, led by verified “Business Agents” that represent a brand.
How it works
If a business with an agent shows up in a ChatGPT answer, you can chat with its agent to ask about products and compare options. Those chats are labeled and kept separate from your main conversation. Companies claim and verify their organization through Business Hub, which also shows them where they come up in ChatGPT answers. It’s starting with eligible U.S. e-commerce and online service businesses. OpenAI didn’t say how verification works.
My take
This is the ad and shopping layer showing up, just with nicer packaging. Labeling helps. Remember the agent works for the brand, not for you, so check prices and specs yourself before you buy.
God Bless, and May the Source Be with You!
