In today’s Power On newsletter, Bloomberg’s Mark Gurman says Apple could make Siri work “more like an agent” as early as next year.
What he said
Gurman points to OpenAI’s Dots, Meta’s Muse and Grok, which “can keep track of goals, determine what needs to happen next and continue pursuing objectives without the user initiating every individual step.” He says Apple wants to head that way. He also reports that CEO John Ternus told software chief Craig Federighi in a closed-door meeting that Apple needs to “accelerate” its software roadmap and move “beyond merely making necessary improvements to Siri.” 9to5Mac adds that Federighi’s hands-on style and 12-18 month planning window have frustrated some on his teams.
My take
I’ve got bots running real jobs for me every day, so I know what an agent feels like next to Siri. Apple has the devices and the privacy story. If Siri can actually follow through on a goal, that changes things. Until it ships, it’s a rumor.
God Bless, and May the Source Be with You!
